You work hard to get candidates interested in your company—you’ve perfected your pitch, sent personalized InMails, even galvanized your employees to share job postings on social media—but you still aren’t getting great applicants.
You might even be part of a company that truly cares about its people and knows that hiring the right talent is key to driving results. But without a great careers page, you’re unlikely to spark the interest of top talent.
According to LinkedIn research, only 25% of candidates are actively seeking a job. This means that the large majority of the talent pool needs to be moved by your careers page in order to spend the time applying. Yet the reality is that most careers pages are pretty darn awful.
It uses cliche job titles like “ninjas” and “rockstars”
There’s no why—why a great candidate should work for you
Position:Senior Digital Marketing Executive
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Social media marketing
BSc/BA in marketing or relevant field
Skills Responsibilities: Experience in off page linking building using Blog Posting, Article Submission, SBM, SMO etc. Basic Knowledge in HTML, Directory Submission, Business Listing, Blog Posting, Social Bookmarking, Handling social. Word Press knowledge is must. Media profiles at Face book, Twitter, Google+, YouTube and LinkedIn. Good content writing ability and work independently. SEO On-Page and Off-Page. Optimize copy and landing pages for search engine marketing. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Strong written, numerical, analytical and creative skills – able to come up with great ideas and winning strategies that help websites stand out.
Education Experience: Min Qualification: Graduation Min Experience: 2.5Yrs above.
Seasonal forecasting and range planning for the brand. Robust Vendor Coordination (Domestic/International).
Developing content (banners, posters, packaging, headlines etc.) for brand product/promotional catalogue. Digital marketing Knowledge. Assisting shoot related tasks (e-commerce and any creative promotional shoots).
Handling overall Social Media platforms (promoting the brand) and replying to customer queries on day to day basis. Actively engaging customers in brand activities.
Building Brand awareness through online communication.
Coordinating with bloggers to promote the brand. Writing content for e-commerce that includes entire product specifications and its attributes. This includes Product uploading, renaming and cross checking the same with online partners. Assisting customer care queries (Amazon, retail and other offline and online partners) and mitigate the same for any future complains.
Required Candidate profile
2 or more years of relevant work experience (Fresher can also apply).
Bachelor’s degree is required. Innovation and Creativity Strong Knowledge of design software like Photoshop, illustrator etc
Basic knowledge of MS Office
Experience in e-commerce and/or retail industry
English language proficiency required.
Front End Designer/web Designer
* Experience with JQuery is a must. * Excellent HTML, CSS skills * Excellent PhotoShop skills should be able to make well-layered PSDs. * Excellent PSD to HTML/CSS skills * Table-Less Website layout building * Developing cross-browser and cross-platform compatible solutions * Experience with Mobile & Tablet web design * Experience of integrating HTML CSS with server-side code templates to produce dynamic pages with flexible layout * Knowledge of building HTML Email * Experience with Responsive web design * Experience with emerging web technologies such as HTML5 and CSS3
Required Candidate profileAny Graduate/Post Graduate with 0-1 years of relevant experience in web development / web design.